Go Fresh, Go Local, Go Organic

Globalization and industrialization has changed the way how we produce and eat food dramatically.

Nowadays food industry is mainly based in a fast production that produces a big amount of food that doesn't necessary mean quality. According to Fao (Food and Agriculture organization of the United Nations) the current and existing high standards from buyers and specially from supermarkets for fresh food produce a lot of waste. Small producers and farmers are many times rejected because their products do not accomplish the established standards of size, shape, appearance and weight. Consequently, a large production of the harvested food world-wide intended for human consumption ends up being used as animal food. This generates a huge loss and a negative impact on the farmers income and on the environment, producing CO2 emissions generated by livestock and in general by all the process behind food harvesting and production. On the other hand, in order to reach the high standards of quality many producers have started to use genetically engineered food and modified organisms which are polluting the food supply considerably but are still approved because they are successful when it comes to the demanded requirements by the global market.

It is also important to mention that since the last century human settlement has changed very fast from a rural lifestyle dependent on agriculture and hunting to an urban lifestyle that relies on a very big demand of energy and natural resources. This new tendency of conceiving urban areas as the most developed regions in the world has had consequences in the way we see farmers and rural areas, especially in developed countries where about 74 % of the population lives in urban areas. Due to this cultural and economic transformation, farmers are no longer seen as fundamental characters who are fundamental to provide food security, and their role in society has been discredited.

For these reasons many farmers worldwide think their profession is not sustainable anymore and they tend to look for alternative ways to find their income.     

Proposed solutions:

In order to avoid food waste and the consumption of polluted products which lack the proper nutrients we need, many restaurants and people have changed their minds and have understood their role in society when it comes to consumption habits.

Organic food contains more nutrients, minerals and vitamins because the soil is managed with sustainable practices which avoid the use of chemicals and pesticides. This Chemicals and pesticides could in a long term also affect the soil and the crops, so avoiding this could in the long term cut production costs and will protect future production, productivity and the environment.


Step Up Activity - To Eat or not to Eat